Originating from the old children’s tale “The Noble Stag” the stag has been recognized as a symbol of honour and nobility. But what does this mean exactly?

To us the stag is a reminder to chase our ambitions and dreams, but while doing so, making sure that we don’t lose track of who we are. In the good times, we often are blinded by arrogance, and in the bad times, when confidence is low, we are often tempted to give up. We are UK based. Sport in this country are so important to everyone. Wimbledon, The World Cup, the Euros, The Olympics, The Commonwealth Games, Six Nations, The Rugby World Cup are to name but a few of the sporting events that captivate the nation year round. We wanted to celebrate our culture of sport by creating Black Stag. A brand by athletes for athletes. This being said, Black Stag is not an elitist brand. It doesn’t matter whether you’re at the top of your game or you’re just starting out in whatever sport you do.

We just want to know that we’ve got your back when you’re training, learning and progressing.

Everyone on our team has been there. We have footballers, swimmers, tennis, rugby and basketball players, boxers. Basically name a sport and we definitely have someone who plays and competes, so you know that we understand the journey you’re on and we’ll do everything we can to help you do it in style.

See you in the gym. (Or out on the court, track, pitch, field etc.)